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Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman

Sway: The Irresistible Pull of Irrational Behavior Rom Brafman, Ori Brafman ebook
ISBN: 9780385530606
Format: pdf
Publisher: Crown Publishing Group
Page: 224

The irresistible pull of irrational behavior. Ori Brafman is a business expert, and his brother Rom Brafman is a psychologist. Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman, Rom BrafmanEnglish | 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MBRecently we have seen plenty of irrational behavior, w. Together they tell of research into the psychology of why business people are swayed into making certain decisions. Why do you people act and react the way they do? Und den unwiderstehlichen Sog von irrationalem Verhalten. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman Okay, I think I need to put a moratorium on behavioral economics books for a while. Sway: The Irresistible Pull of Irrational Behavior. Book Review: Sway by Ori Brafman and Rom Brafman. I'm a total sucker for the Freakanomics/Malcom Gladwell genre anyway, but this book blew my socks off. While some may say that such tactics are useful to consumers i.e. That they present benefits to consumers, they are still sneaky tactics because in the end they serve to sway you towards irrational behaviour. Die Macht des Unterbewußten und den Einfluss unserer Psyche bei alltäglichen Entscheidungsprozessen. Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman and Rom Brafman Publisher: DoubleDay. People do not behave the way they should, however, there is a pattern! Sway: The Irresistible Pull of Irrational Behavior – Ori Brafman and Rom Brafman, 2008. ISBN-13: 9780385524384 206 pages.